Alex Sorrell
Resilient and driven communications practitioner. Excellent writer who can easily adapt to an organization’s brand language and social media demands. Natural digital communicator with skills in video, online marketing, graphic and web design. Skilled in campaign management and audience research analysis. Diverse experience, including hospitality, travel, energy and government agencies.
Why hire me?
Work Experience
Communications Intern - Visit Mesa - Mesa, AZ
Aug 2015 - Dec 2015
Successfully promoted the City of Mesa and its surrounding partners, Town of Gilbert, Town of Queen Creek and Tonto National Forest, through multiple communication vehicles. Introduced the use of StoryMaps GS as communication tool to promote itineraries in Mesa. Managed media during individual and group media tours that promoted the area on a national and international level. Using CRM software, managed 164 partners and multiple forms of data to help the organization meet its goals.
PR Intern - LaneTerralever - Phoenix, AZ
Aug 2014 - Dec 2014
Created and pitched media opportunities for both government and corporate clients at the largest, full-service marketing agency in Phoenix. Maintained relationships with media outlets throughout Phoenix, the 12th largest U.S. metropolitan area and the state of Arizona. Tracked ad value for all our PR clients to better understand the impact on our clients’ reputation.
Stakeholder Communications Intern - Arizona Public Service Co. - Phoenix, AZ
May 2015 - Aug 2015
Maintained relationships with one million-plus customers and other important stakeholders of APS, the largest Arizona utility company. Created messaging affecting how the company presented itself to Arizona. Created a comprehensive internal campaign to communicate the value of logging volunteer hours to APS’s 500+ employees. Analyzed and created content for APS social media channels. As a ghostwriter for APS leaders, successfully communicated the values of APS to the community through columns in the Yuma Sun, a newspaper with a circulation of 30,000.
Education
Master of Mass Communication - M.M.C.
May 2016
Thesis: Give It To Me Straight: A Newsgame About the LGBT Community & the Media Walter Cronkite School of Journalism & Mass Communication
Arizona State University
Journalism and Mass Communication - B.A.
May 2016
Walter Cronkite School of Journalism & Mass Communication
Arizona State University
Honors - Barrett, The Honors College
Sales and Marketing - Certificate
May 2016
W.P. Carey School of Business
Arizona State University
Projects
Avnet - Tecnica Communications - Cronkite PR Lab - 2016
Assisted Avnet, a Fortune 500 company, in effectively promoting its role in the Spark! Innovation Lab at ASU to connect with new audiences in the Maker and Internet of Things movements. Used new media technologies like virtual reality and 360-video to tell stories in exciting new ways.
Iconic Voices - i3 - Cronkite PR Lab - 2016
Established a brand for the Iconic Voices speaker series, hosted by Jeff Cunningham, former publisher of Forbes. Created a new logo, YouTube banner and website. Developed strategic plan to enhance and grow the online series. Iconic Voices features interviews with top tier business icons including Warren Buffett.
Palo Verde Nuclear Generating Station Emergency Drill - APS - 2015
Participated in a FEMA-required safety drill at Palo Verde, the largest nuclear plant in the United States. Critiqued the performance of safety officials in JIC from APS, State of Arizona and Maricopa County in their readiness to effectively address the media during a crisis.
Social Media Volunteer - NFL - Super Bowl XLIX 2015
Super Bowl Command Center for Super Bowl XLIX, the largest single day event in the world. Monitored the NFL, Super Bowl XLIX and Arizona Super Bowl Host Committee's social media accounts for stakeholder interaction and emergency situations. Over 750,000 responses were sent from these three accounts.
Awards & Organizations
Enid R. Pansky Public Relations Aspire Award - Finalist
2016
PRSA - Public Relations Society of America
2015 - Present
NLGJA - National Lesbian and Gay Journalists Association
2012 - Present
Co-chair New Pros Section
Awards & Organizations
Certifications
Certified Hospitality Trainer (CHT)
Certified Hospitality Digital Marketer (CHDM)
Develops and maintains marketing campaigns for over 2,000 Best Western branded hotels. Manages five marketing co-ops with a combined $1 million fiduciary responsibility. Outlines and analyzes KPI of campaigns with outside agencies and vendors in order to properly communicate and advise co-op members. Helps create new programs for Best Western Rewards, an award-winning loyalty program with an almost 50% revenue contribution. Assists the communications department with PR campaigns that are imperative to the future of the brand. Works as the key contact and support for Best Western members, guiding them through digital marketing trends and Best Western brand policies.