ABOUT ALEX SORRELL
Alex Sorrell is a dynamic communications and marketing professional in the hospitality and tourism industry. He is currently exuding Western hospitality as a Marketing Activation Consultant at Best Western Hotels & Resorts and helping hotels across the U.S. and Canada with their marketing.
Alex recently graduated from the Walter Cronktie School of Journalism and Mass Communication at Arizona State University with a bachelor of arts in journalism, his master of mass communication and a certificate in sales and marketing from the W.P. Carey School of Business. For his masters thesis he created a newsgame about LGBT coverage in the media for and developed virtual reality technology in Cronkite’s New Media Innovation Lab, including a 360-degree video experience to promote the Cronkite School
Alex’s previous internships have included Visit Mesa, the destination marketing organization for Mesa and its surrounding towns and Native American communities, Arizona Public Service Co. (APS), Arizona’s largest public utility company and LaneTerralever, the largest Phoenix-based marketing agency.
Alex has a technology skill set that includes: graphic design, video editing, photography and game design principles. Alex also applies his skills to his hobbies. For example, he developed the Downtown Devil’s, a student-run publication, social media presence and volunteered to be a member of the NFL’s social media team for Super Bowl XLIX.
A native of Denver, Colorado Alex has adjusted nicely to the Phoenix heat. In his spare time, Alex can be spotted exploring downtown Phoenix or one of the Valley’s premier cocktail parlors.